Gerdau Steps Into the Future with AI Initiative Led by EOXS
Exploring bold applications of AI in steel, one system at a time.
Toronto, May 7, 2025 —
In an era where AI dominates headlines, only a select few companies are taking bold, practical steps to explore its real-world potential in heavy industry. Gerdau, a global steel manufacturing leader, has emerged as one of those rare pioneers—quietly stepping into the AI era with curiosity, courage, and strategic focus. And at the forefront of this transformation is EOXS, a cutting-edge technology firm known for its deep understanding of the steel industry.
Exploring bold applications of AI in steel, one system at a time.
Toronto, May 7, 2025 —
In an era where AI dominates headlines, only a select few companies are taking bold, practical steps to explore its real-world potential in heavy industry. Gerdau, a global steel manufacturing leader, has emerged as one of those rare pioneers—quietly stepping into the AI era with curiosity, courage, and strategic focus. And at the forefront of this transformation is EOXS, a cutting-edge technology firm known for its deep understanding of the steel industry.
Turning Curiosity into Action
It began earlier this year when Raj Jain, CEO of EOXS, met with Gerdau’s innovation team at their Whitby melt shop. What followed was more than a conversation—it was the beginning of a deeper collaboration. Together, they began identifying key operational areas where AI could bring meaningful impact:
- Ladle efficiency optimization
- Innovation in Electric Arc Furnace performance
- Knowledge retention using AI to preserve tribal knowledge
Turning Curiosity into Action
It began earlier this year when Raj Jain, CEO of EOXS, met with Gerdau’s innovation team at their Whitby melt shop. What followed was more than a conversation—it was the beginning of a deeper collaboration. Together, they began identifying key operational areas where AI could bring meaningful impact:
- Ladle efficiency optimization
- Innovation in Electric Arc Furnace performance
- Knowledge retention using AI to preserve tribal knowledge
A Living Avatar for Expertise
The first outcome of this partnership is a pioneering AI-powered avatar built to preserve the insights of one of Gerdau’s subject matter experts. After a series of detailed interviews, the EOXS team developed a conversational tool that simulates the expert’s thought processes, operational logic, and troubleshooting methods.
The prototype was unveiled at the AIST conference and immediately generated industry-wide curiosity. Since then, EOXS has lined up exploratory meetings with multiple North American steel leaders, including U.S. Steel and Steel Dynamics.
- Quote from Gerdau
EOXS: Building the Future, One System at a Time
EOXS specializes in building AI-powered tools and custom software tailored for steel. While the current AI avatar project may seem modest in scope, its impact lies in the mindset shift it represents. Gerdau is proving that meaningful innovation doesn’t need to start with massive disruption—it starts with bold first steps.
EOXS: Building the Future, One System at a Time
EOXS specializes in building AI-powered tools and custom software tailored for steel. While the current AI avatar project may seem modest in scope, its impact lies in the mindset shift it represents. Gerdau is proving that meaningful innovation doesn’t need to start with massive disruption—it starts with bold first steps.
What’s Next
With several initiatives already underway, EOXS and Gerdau are actively exploring how AI can be used to create smarter workflows, reduce inefficiencies, and elevate human expertise across operations. As more industry players take notice, this partnership is already serving as a model for what’s possible when tradition meets intelligent innovation.