- Sales Revenue
- Total revenue generated from sales over a specific period, indicating overall financial performance.
- Sales Growth Rate
- Percentage increase or decrease in sales revenue compared to a previous period, highlighting trends in business growth.
- Sales Pipeline Velocity
- Average time it takes for a lead to move through the sales pipeline from initial contact to closing, indicating sales cycle efficiency.
- Lead Conversion Rate
- Percentage of leads that convert into customers, showing the effectiveness of lead generation and sales strategies.
- Average Deal Size
- Average value of each sales deal closed, reflecting the typical size and profitability of sales transactions.
- Win Rate
- Percentage of sales opportunities that result in a closed deal, demonstrating sales team effectiveness in converting opportunities into revenue.
- Customer Acquisition Cost (CAC)
- Total cost incurred to acquire a new customer, including sales and marketing expenses, providing insight into cost-effectiveness.
- Sales Productivity
- Metrics such as revenue per sales rep, average revenue per account, or activities per sales rep, indicating individual or team productivity.
- Sales Cycle Length
- Average time it takes to close a sale from initial contact to deal closure, influencing sales forecasting and resource allocation.
- Customer Lifetime Value (CLV)
- Predicted revenue a customer will generate over their entire relationship with the company, guiding long-term sales strategies and customer retention efforts
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